New Varis

New Varis is a Business Creation, Marketing, Branding, & Creative consulting service for Vertical Aitch relationships, and for Aitch Companies, Ventures, Projects, Voice, and Humanitarian (learn more about Our Divisions here).

With over 26 years experience in Business Creation, Marketing, & Branding Consulting, we bring a unique perspective of current industry trends and design into the Aitch Companies we create, and the Aitch Ventures and Aitch Projects we consult for.

New Varis is a current Aitch Company.

The Brand

Many company names and concepts begin with a concrete word or combination of words to complete a name. However, the name “New Varis” was formed with the desire to create a sound and evoke an emotion.

The team that created the concept, began by working with different letter combinations to produce a certain type of sound. Overtime, it was determined that the first inclusions be “V” and “A.” It was from this foundation that Varis was decided on due to its fluid sound and the eloquent way in which it rolls off the tongue. To finalize the name, “New” was added to complete the overall desired sound and emotion. The company would be called “New Varis.”

When finalized, the New Varis name became a proof of concept that a brand could be created with little to no established structure other than its brand attributes and desire to create a sound and to evoke an emotion.

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